BOUBYAN BANK REBRAND TVC
Boubyan Bank Kuwait
Scope of Work
Boubyan Bank is a bank operating in accordance with the Islamic Shari'a and is one of the leading Islamic Banks in the region. BBK foresees an integral role for Islamic Banking in the mainstream industry internationally and strives to establish clear differentiators to classify the operational standards of Shari'ah principles and practices, the effective distribution of profits between shareholders and depositors, establishing guidelines for the development of Shari'ah compliant investment instruments and capital mobilization vehicles, and promote awareness of credit rating requirements and standards.
BBK were in the midst of a major transformational change with regards to their communication standards. This was an opportunity to give BBK a distinct tone of voice and visual treatment that would set the bank apart from its competitors. The route taken was one of simplicity, clarity and sophistication. Serena, an animation house from Spain, were commissioned to animate the storyboards and graphic devices to visually tell the story under my supervision and direction. This visual treatment was scaled to adapt to different media platforms like print, social and online.